Tuesday, August 08, 2006

The Fix: "Weeds" marketers launch aromatic P.R. push. Jackson's people unearth "one of the biggest conspiracies in entertainment history." Plus: Gibso

The Fix: "Weeds" marketers launch aromatic P.R. push. Jackson's people unearth "one of the biggest conspiracies in entertainment history." Plus: Gibson's kids, little demons?: "Morning Briefing:
Just saying no to 'Weeds' campaign: The marketing campaign for Showtime's 'Weeds,' which launches a new season next week, includes marketers passing out 'Weeds'-branded brownies at mass transit hubs, a traveling 'munchie mobile' and scent strips emitting a certain herbal aroma in the upcoming issue of Rolling Stone. The Showtime marketing people may be pleased with their P.R. push, but the U.S. Office of National Drug Control Policy is decidedly displeased. 'Unless they're going for the over-50 demographic, it sounds like their marketing department might be a little out of touch,' said Tom Riley, the agency's director of public affairs. 'Maybe some baby boomers still find this kind of thing edgy, but young people don't.' As TV Week writes: 'That's right, because nobody knows what's cool better than the U.S. Office of National Drug Control Policy.' (TV Week)

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